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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.” —Mario Batali, celebrity chef and author of Molto Italiano A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks .”
352 pages, Hardcover
First published May 12, 2009
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Displaying 1 - 30 of 252 reviews
February 25, 2013
People who do not live in California, Arizona or Utah probably have difficulty appreciating the fanatic devotion that many residents of those states exhibit for In-N-Out Burger. But once you've eaten at one of their stores, it pretty much dashes your desire to ever eat at any other fast food restaurant. Just thinking about it makes me want to abandon this review and race down the street for a Number Three and a Coke.
Stacy Perman has done an admirable job describing the founding and (very) slow growth and development of the chain that was the brainchild of Harry Snyder and his wife, Esther. The couple built their first store in Baldwin Park, California in 1948. Harry's guiding principle was a simple one: "Keep it real simple. Do one thing and do it the best you can."
Snyder was fanatically devoted to quality, cleanliness and customer service. He oversaw virtually every detail of each of his restaurants and so expanded at a glacial pace. At a time when McDonalds, Burger King and other such fast food operations were franchising and opening new stores by the scores, Harry Snyder refused to franchise, resisted all offers to sell to a large corporation, and opened only a handful of new stores, even in his most active years. While his competitors were using frozen meat and processed fries, Snyder insisted on using only fresh ingredients and on washing, peeling and cutting potatoes for fries in his stores, moments before the potatoes went into the fryer.
When Harry died in 1976, Esther remained a pivotal figure in the company, but control passed to their younger son, Rich. An older son, Guy, had drug problems and did not have the devotion to the company that his father and younger brother had, and so he was effectively passed over. Unfortunately, Rich was then killed in a plane crash in 1993, throwing the family into further turmoil. At that point, Guy Snyder began to assume a larger role in the company's operations, but most of the work and most of the major decisions were made by a team of long-time managers who were in place when Rich Snyder was killed.
Through a complicated series of trusts, ownership of the company would ultimately come to be held by the Snyder's only grandchild, Guy's daughter Lynsi, who was only eleven at the time of her Uncle Rich's death. Perman describes as best she can the tension and turmoil that resulted, both within the family and the company following Rich's death, especially as Esther Snyder grew older and more distanced from the company's operations. Through it all, though, the company has remained small by fast-food standards and has remained tightly held by the family. It has also, thus far at least, continued to follow, almost religiously, the path set by its founder, Harry Snyder.
This is an entertaining story that will probably mean a lot more to those who form the almost cult-like following that In-N-Out Burger has developed through the years than it will to people who have never visited an In-N-Out and who have thus sadly spent their lives eating substandard fast-food burgers. Perman conducted over a hundred interviews in researching the book, but given the company's almost obsessive desire to avoid publicity, In-N-Out Burger refused to cooperate in her effort to tell the story. This naturally poses some significant obstacles in the way of Perman's effort to tell the whole story, but the story she tells is, nonetheless, engrossing.
Stacy Perman has done an admirable job describing the founding and (very) slow growth and development of the chain that was the brainchild of Harry Snyder and his wife, Esther. The couple built their first store in Baldwin Park, California in 1948. Harry's guiding principle was a simple one: "Keep it real simple. Do one thing and do it the best you can."
Snyder was fanatically devoted to quality, cleanliness and customer service. He oversaw virtually every detail of each of his restaurants and so expanded at a glacial pace. At a time when McDonalds, Burger King and other such fast food operations were franchising and opening new stores by the scores, Harry Snyder refused to franchise, resisted all offers to sell to a large corporation, and opened only a handful of new stores, even in his most active years. While his competitors were using frozen meat and processed fries, Snyder insisted on using only fresh ingredients and on washing, peeling and cutting potatoes for fries in his stores, moments before the potatoes went into the fryer.
When Harry died in 1976, Esther remained a pivotal figure in the company, but control passed to their younger son, Rich. An older son, Guy, had drug problems and did not have the devotion to the company that his father and younger brother had, and so he was effectively passed over. Unfortunately, Rich was then killed in a plane crash in 1993, throwing the family into further turmoil. At that point, Guy Snyder began to assume a larger role in the company's operations, but most of the work and most of the major decisions were made by a team of long-time managers who were in place when Rich Snyder was killed.
Through a complicated series of trusts, ownership of the company would ultimately come to be held by the Snyder's only grandchild, Guy's daughter Lynsi, who was only eleven at the time of her Uncle Rich's death. Perman describes as best she can the tension and turmoil that resulted, both within the family and the company following Rich's death, especially as Esther Snyder grew older and more distanced from the company's operations. Through it all, though, the company has remained small by fast-food standards and has remained tightly held by the family. It has also, thus far at least, continued to follow, almost religiously, the path set by its founder, Harry Snyder.
This is an entertaining story that will probably mean a lot more to those who form the almost cult-like following that In-N-Out Burger has developed through the years than it will to people who have never visited an In-N-Out and who have thus sadly spent their lives eating substandard fast-food burgers. Perman conducted over a hundred interviews in researching the book, but given the company's almost obsessive desire to avoid publicity, In-N-Out Burger refused to cooperate in her effort to tell the story. This naturally poses some significant obstacles in the way of Perman's effort to tell the whole story, but the story she tells is, nonetheless, engrossing.
December 5, 2009
This book was so boring. I love books about industries and food, so this was right up my alley. But oh man. Oh man. So boring.
I am 100% convinced that this author had either a word or page quota that she had to meet. I wrote reports exactly like this...when I was in elementary school...and had to do 6 pages, double spaced. So instead of saying, "The colors of the Iraqi flag are: black, white, red, and green," (12 words) I would say something like, 'The flag of the country Iraq has many numerous colors, such as black, white, and red. The flag also has the color of green on it." (26 words!!!! Ha ha!) And I would also throw in random, unrelated facts such as: 'Iraq is located in the Middle East. Some people do not know where the Middle East is located. Many of those people do not watch 'Jeopardy'. Jeopardy asks many varied trivia questions, such as '...' Anyway, did you see what I did? I just started adding stuff that had nothing to do with my topic. The author did this a whole bunch of times, like the style of house (Spanish) that the wife of the founder of Carl's Jr grew up in. Yes, this was a book about In-N-Out. I am rolling my eyes!!!
Another super boring part was the detailing of the ancestors of the In-N-Out founders. Maybe if those ancestors had been really big fans of burgers or fries it would have been important, but nope, it was just filler.
Oh! I did absolutely love that the founders named their first son 'Harry Guy Snyder'. HAHAHA! It wasn't Harold Guy, but Harry Guy!!!!! I don't think they thought that one through all the way.
Another thing that was stupid is that the In-N-Out Burger people do not talk to reporter and other media. So all the interviews were with people who had been pushed away from the family & the business, such as ex-wives. Yep, an ex-wife who got cut out of a bzillion dollar inheritance...that'll get you an unbiased look at the company!
I think this would have been a very good 6 or 7 page ARTICLE in a magazine, but for a book...NO WAY. Skip it.
I am 100% convinced that this author had either a word or page quota that she had to meet. I wrote reports exactly like this...when I was in elementary school...and had to do 6 pages, double spaced. So instead of saying, "The colors of the Iraqi flag are: black, white, red, and green," (12 words) I would say something like, 'The flag of the country Iraq has many numerous colors, such as black, white, and red. The flag also has the color of green on it." (26 words!!!! Ha ha!) And I would also throw in random, unrelated facts such as: 'Iraq is located in the Middle East. Some people do not know where the Middle East is located. Many of those people do not watch 'Jeopardy'. Jeopardy asks many varied trivia questions, such as '...' Anyway, did you see what I did? I just started adding stuff that had nothing to do with my topic. The author did this a whole bunch of times, like the style of house (Spanish) that the wife of the founder of Carl's Jr grew up in. Yes, this was a book about In-N-Out. I am rolling my eyes!!!
Another super boring part was the detailing of the ancestors of the In-N-Out founders. Maybe if those ancestors had been really big fans of burgers or fries it would have been important, but nope, it was just filler.
Oh! I did absolutely love that the founders named their first son 'Harry Guy Snyder'. HAHAHA! It wasn't Harold Guy, but Harry Guy!!!!! I don't think they thought that one through all the way.
Another thing that was stupid is that the In-N-Out Burger people do not talk to reporter and other media. So all the interviews were with people who had been pushed away from the family & the business, such as ex-wives. Yep, an ex-wife who got cut out of a bzillion dollar inheritance...that'll get you an unbiased look at the company!
I think this would have been a very good 6 or 7 page ARTICLE in a magazine, but for a book...NO WAY. Skip it.
March 5, 2020
This was a book challenge read or this would have never made it into my TBR pile. I am one of those people who "don't get it". I see the horrifically long lines at our local In-N-Out. I mean they are really, really, really long, so obviously there is a demand for this food. Then when it is finally your turn, you can order this burger or that burger. Their menu is extremely limited. We rarely go there because we would need to make several other stops at different places to satisfy the different preferences of our big family.
I liked this book. I could see why people are fanatical about the burgers, which before reading, I had no idea. I thought it was funny when someone suggested they carry a chicken sandwich and how vehemently that was opposed. I admire their desire to keep to natural ingredients and being somewhat "old school".
The author spent a lot of time on some of the family drama of the owners. She also talked about the cult following, which explains the long lines. At times this book felt as long as the drive-thru lines, but I'm glad I read this. I actually wanted to stop on my way home from work and see what the big deal is, and that is saying a lot since I am vegan. So 3 stars. I felt I could see the light...it was far off, but I could see it.
I liked this book. I could see why people are fanatical about the burgers, which before reading, I had no idea. I thought it was funny when someone suggested they carry a chicken sandwich and how vehemently that was opposed. I admire their desire to keep to natural ingredients and being somewhat "old school".
The author spent a lot of time on some of the family drama of the owners. She also talked about the cult following, which explains the long lines. At times this book felt as long as the drive-thru lines, but I'm glad I read this. I actually wanted to stop on my way home from work and see what the big deal is, and that is saying a lot since I am vegan. So 3 stars. I felt I could see the light...it was far off, but I could see it.
August 6, 2019
A history of the popular west coast burger chain. To be honest, not really my favorite.
There's some facts here, but it's shoved into the usual baby boomer narrative. No surprises. You can reconstruct the whole thing in your head right now except for the names.
There's some facts here, but it's shoved into the usual baby boomer narrative. No surprises. You can reconstruct the whole thing in your head right now except for the names.
February 22, 2019
Loved the first half of the book about Harry and Esther, the beginnings of In and Out, hard work, the beginning of the fast food industry and life after WWII. So interesting! The last half not as much. The fighting over the ownership of the chain was sad picture the author painted then it ended with happy music (audio version) and some lines about things being “all is well”. It was kind of an odd ending. Overall it just left me with a craving for a double double animal style!
September 19, 2014
Perman does a great job telling the In N Out story. The privately held company has always kept their business close to the chest. Starting out in Baldwin Park in the San Gabriel Valley next to my wife's home town of Arcadia our love story kind of follows along the lines of In N Out. Expanding our family to the Southwest over time.
The book is a great for anyone interested in business. The Snyders were solid entrepreneurs with their "Quality, Cleanliness and Service" mantra. They refused to grow fast, but instead grow smart. The story involves multiple generations changing hands and what it takes to have business continuity in the face of tragedy.
Perman tells the story of the family as much as the business, revealing extremely personal details never fully explored in the public before. You can't help but fall in love the matriarch and feel the heart break as the family goes through the tragedies of life. If you love a good Double Double and like to learn from business success, read the book. If you hate meat or old ladies stay away!
The book is a great for anyone interested in business. The Snyders were solid entrepreneurs with their "Quality, Cleanliness and Service" mantra. They refused to grow fast, but instead grow smart. The story involves multiple generations changing hands and what it takes to have business continuity in the face of tragedy.
Perman tells the story of the family as much as the business, revealing extremely personal details never fully explored in the public before. You can't help but fall in love the matriarch and feel the heart break as the family goes through the tragedies of life. If you love a good Double Double and like to learn from business success, read the book. If you hate meat or old ladies stay away!
February 22, 2017
I very much looked forward to reading about this company. As the purveyors of fantastic and savory burgers, I was hoping to find a few great lessons from the narrative of the business story behind the company. Instead, I found a terrible tail that started with laborious stubbornness and ended with pure greed. I was probably better off not finding out. The author also demonstrated her lack of business acumen as she tried to hype the company's story. At one point, Stacy Perman clarified that founder Harry Snyder was a micromanager before anyone knew what the word meant. Just a few paragraphs later, she described how he too was great at empowering employees. Unfortunately, this is not what micromanagers do. The book fails by getting stuck with the usual platitudes about what's generally claimed as the essential ingredients that make a business good. This was not a good business book. Stick to their burgers.
For additional commentary on this book, please visit http://albertoalopez.blogspot.com.es/...
For additional commentary on this book, please visit http://albertoalopez.blogspot.com.es/...
March 6, 2022
A thorough history and account of In-N-Out's history from the early days of Harry and Esther Snyder all in the 1940's all the way to 2006 and Esther's death. I wanted to read this book to understand the hype around In-N-Out. All I can say is its history is fascinating for its rise in the fast food industry to its family owned traditions and always rejecting IPOs. The Snyders always chose quality over quantity in terms of expansion to ensure that all In-N-Outs had Harry's vision of high quality and consistent freshness. Can I say I understand the hype? No I cannot. Do I understand what makes the chain special? Yes I do. Next time I am near one, I'll have a double-double.
Enjoy! Also goes through the general history of the rise of fast foods.
Enjoy! Also goes through the general history of the rise of fast foods.
October 26, 2009
Just finished reading the book In-N-Out Burger by Stacy Perlman about the creation of the iconic burger joint. The book has some great stories about the original founders. The husband/wife team Ester and Harry Snyder worked tirelessly and with lots of integrity to create a burger joint focused on "doing one thing an doing it better than anyone else"
The book begins when they founded the company in 1950 and the depiction of that time in LA was really interesting to learn about. The automobile was just coming on the scene and fast food restaurants were just starting. LA was a hotbed for them. In-N-Out, McDonald's, Carls Jr, Taco Bell an others all started around the same time in the LA area. Los Angeles at that time was the Silicon Valley of fast food in the 50's There was a hype and boom around it and it was making many food entrepreneurs millionaires.
From the beginning In-N-Out wanted to be a place that was family owned and run. Harry and Ester continually turned away offers to sell, expand quickly or even change the scope of the business. Whether it was stubbornness or not, staying small and focused was Harry's belief and it helped shape a truly unique restaurant that has - relative to other burger joints - healthier, better tasting burgers and a friendlier and cleaner environment all at a low price.
The book is also very much a out the Synder family - the dad, mom, 2 brothers, and granddaughter. Over 60 years of operation each one of these family members eventually ran the entire company. Harry was the main entrepreneur who built the core. When he died, he gave it to his youngest son who was equally talented and capable and built it up to be most like what it is today. When he died, the oldest son stepped in. He struggled with drug use and 6 years after taking over died from drug complications. After that, Harry's wife, Ester, at age 82 took over again until her granddaughter was able to assume control.
The beginning is a great tale of growth and success, the middle is an interesting story of politics and growing pains, and the end is sort of tragic as the youngest Snyder (Lyndsi) is far from the dynamic inspiration of Harry nor nearly as competent.
I happy to have read the book and learn about In-N-Out's secret sauce. If Harry, Ester or his son rich were still running the show I would bend I've backwards to eat there. But knowing that the company is now in somewhat incompetent and undeserving hands makes me believe that it's only a matter of time before they chain tries to overexpand, maximize profits and become more of the same rather that a unique place with a special culture. Sure hope that doesn't happen too soon
Some interesting facts:
* In the 1950's car hops were all the craze. In 1949 Harry built a two-way speaker system that allowed people to order their burger on the way in and pick it up on their way out in a fast, streamlined process. While Wendy's claimed to have invented the drive-thru in 1973, In-N-Out used it right off the bat for over 20 years prior to that
* The entire chain lived by Harry's quote: "Keep it simple, do one thing and do it the best you can"
* Harry felt he had to own the entire process on how to make beef patties and deliver to stores on daily basis. What you won't see in an In-N-Out are: freezers, infrared lights. or microwaves
* There's a secret menu: the term, "animal style" came from the 60's when the surfing community ordered the burgers with special sause. The other customers who wanted the sause started calling it "animal style" as they viewed the surfers as animals. Protein style. Lots think it came with the atlkins craze. But it came in the 70's when the founder (harry) started eating burgers without the bun to try to lose weight.
* Harry always paid his employees way over minimum wage. In 1950, min wage was 60 cents and he started everyone at $1
* Harry and Ester didn't want to expand to more stores but their employees wanted more shifts. Harry finally agreed to expand if he could staff an entire store with current employees and pay for it all in cash
* Every store opened is completely paid for - there is no debt
* LA is the birth place of fast-food and burgers. Right by Baldwin Park in San Bernardino Valley, McDonalds opened it's first store in 1948. Similarly, Carl's Jr started in 1945 and Fatburger in 1952 in LA
* Ray Kroc, who is credited for building the McDonald's empire actually approached 4 other chains before the McDonald's founders decided to sell exclusive franchise rights to him. In-N-Out was one of the 4. Harry declined almost immediately. At that time, many people were getting quite rich by starting fast food chains and franchising them. Harry felt lots of pressure to do the same. You can imagine how every one in your industry is doing something one way and you feel like doing the completely opposite. While he could have definitely made more money franchising, he has created a cult and beloved brand by doing the opposite.
The book begins when they founded the company in 1950 and the depiction of that time in LA was really interesting to learn about. The automobile was just coming on the scene and fast food restaurants were just starting. LA was a hotbed for them. In-N-Out, McDonald's, Carls Jr, Taco Bell an others all started around the same time in the LA area. Los Angeles at that time was the Silicon Valley of fast food in the 50's There was a hype and boom around it and it was making many food entrepreneurs millionaires.
From the beginning In-N-Out wanted to be a place that was family owned and run. Harry and Ester continually turned away offers to sell, expand quickly or even change the scope of the business. Whether it was stubbornness or not, staying small and focused was Harry's belief and it helped shape a truly unique restaurant that has - relative to other burger joints - healthier, better tasting burgers and a friendlier and cleaner environment all at a low price.
The book is also very much a out the Synder family - the dad, mom, 2 brothers, and granddaughter. Over 60 years of operation each one of these family members eventually ran the entire company. Harry was the main entrepreneur who built the core. When he died, he gave it to his youngest son who was equally talented and capable and built it up to be most like what it is today. When he died, the oldest son stepped in. He struggled with drug use and 6 years after taking over died from drug complications. After that, Harry's wife, Ester, at age 82 took over again until her granddaughter was able to assume control.
The beginning is a great tale of growth and success, the middle is an interesting story of politics and growing pains, and the end is sort of tragic as the youngest Snyder (Lyndsi) is far from the dynamic inspiration of Harry nor nearly as competent.
I happy to have read the book and learn about In-N-Out's secret sauce. If Harry, Ester or his son rich were still running the show I would bend I've backwards to eat there. But knowing that the company is now in somewhat incompetent and undeserving hands makes me believe that it's only a matter of time before they chain tries to overexpand, maximize profits and become more of the same rather that a unique place with a special culture. Sure hope that doesn't happen too soon
Some interesting facts:
* In the 1950's car hops were all the craze. In 1949 Harry built a two-way speaker system that allowed people to order their burger on the way in and pick it up on their way out in a fast, streamlined process. While Wendy's claimed to have invented the drive-thru in 1973, In-N-Out used it right off the bat for over 20 years prior to that
* The entire chain lived by Harry's quote: "Keep it simple, do one thing and do it the best you can"
* Harry felt he had to own the entire process on how to make beef patties and deliver to stores on daily basis. What you won't see in an In-N-Out are: freezers, infrared lights. or microwaves
* There's a secret menu: the term, "animal style" came from the 60's when the surfing community ordered the burgers with special sause. The other customers who wanted the sause started calling it "animal style" as they viewed the surfers as animals. Protein style. Lots think it came with the atlkins craze. But it came in the 70's when the founder (harry) started eating burgers without the bun to try to lose weight.
* Harry always paid his employees way over minimum wage. In 1950, min wage was 60 cents and he started everyone at $1
* Harry and Ester didn't want to expand to more stores but their employees wanted more shifts. Harry finally agreed to expand if he could staff an entire store with current employees and pay for it all in cash
* Every store opened is completely paid for - there is no debt
* LA is the birth place of fast-food and burgers. Right by Baldwin Park in San Bernardino Valley, McDonalds opened it's first store in 1948. Similarly, Carl's Jr started in 1945 and Fatburger in 1952 in LA
* Ray Kroc, who is credited for building the McDonald's empire actually approached 4 other chains before the McDonald's founders decided to sell exclusive franchise rights to him. In-N-Out was one of the 4. Harry declined almost immediately. At that time, many people were getting quite rich by starting fast food chains and franchising them. Harry felt lots of pressure to do the same. You can imagine how every one in your industry is doing something one way and you feel like doing the completely opposite. While he could have definitely made more money franchising, he has created a cult and beloved brand by doing the opposite.
May 28, 2011
I know very little about the chain but found this to be a really interesting read. It traces the history of the founders and follows-through on their passing as well as looking at the next generation. I thought it was interesting how some of the "old school" beliefs still seem to remain with the company, ie the fresh cooking, higher wages, etc. I hope that continues.
It was surprising to find out the family apparently is/was fairly religious, because while I don't know much about the chain, I've never heard a peep about this. Which is fine, since they don't shove it into people's faces I don't really care.
The story takes a darker turn as the sons marry and take on bigger roles in the company. I felt the author had to grasp a bit since the current heir (CEO? Owner?) of the fortune and company apparently refused to speak to the author/the author probably couldn't find people to talk to her about the current situation with the company. It's going to be interesting to see where this place goes.
From what I understand this doesn't cover everything, but then again apparently In-N-Out isn't big on publicity, so this isn't surprising. But it's a fast, very readable book that I really enjoyed on my train rides this week. Definitely recommended if you are interested in the fast food industry (big players such as McDonald's, Carl's Jr., Burger King, Hardees, etc. get mentions here and there) or are a fan of the chain.
It was surprising to find out the family apparently is/was fairly religious, because while I don't know much about the chain, I've never heard a peep about this. Which is fine, since they don't shove it into people's faces I don't really care.
The story takes a darker turn as the sons marry and take on bigger roles in the company. I felt the author had to grasp a bit since the current heir (CEO? Owner?) of the fortune and company apparently refused to speak to the author/the author probably couldn't find people to talk to her about the current situation with the company. It's going to be interesting to see where this place goes.
From what I understand this doesn't cover everything, but then again apparently In-N-Out isn't big on publicity, so this isn't surprising. But it's a fast, very readable book that I really enjoyed on my train rides this week. Definitely recommended if you are interested in the fast food industry (big players such as McDonald's, Carl's Jr., Burger King, Hardees, etc. get mentions here and there) or are a fan of the chain.
October 7, 2014
Wow that was boring. I was excited about getting this book and it was an extreme disappointment. Instead of going into the operations of In-N-Out, how it's run, how it obtained and maintained its cult following, how it's considered one of the best places to work, how it's maintained its integrity over the years, etc. You get an unauthorized familial history of the Snyders. We know where the sons went to school and what positions they worked at the race track, and ooh a glimpse into McDonald's a bit. You also get a little bit of history of the fast food boom. And I mean a little bit. But nothing that I was actually looking for or hoping for. Pains me to give a one-star rating, but I don't feel as bad because it was unofficial. Sometimes, those are the breaks.
September 22, 2018
Way too detailed at times, but still an interesting look at the successful burger restaraunt. Now I just want a double-double animal style!
March 4, 2017
This book is 3 parts.
Part 1, my favorite, is about the start of Harry Synder's work. This part was very good, well researched, and I took many notes. There are ideas here about complacency, how much the environment matters, and what businesses should do. Any business owner could benefit from the first 150 pages of this book. Highly recommended.
Part 2 is about Rich's leadership of the company and part 3 was about Guy's leadership, court battles over who owns In-n-Out, and Lynsi. These parts were disappointing, especially considering how much I enjoy part one. Fans of In-n-Out may appreciate these details but most readers can stop once events reach 1990.
Part 1, my favorite, is about the start of Harry Synder's work. This part was very good, well researched, and I took many notes. There are ideas here about complacency, how much the environment matters, and what businesses should do. Any business owner could benefit from the first 150 pages of this book. Highly recommended.
Part 2 is about Rich's leadership of the company and part 3 was about Guy's leadership, court battles over who owns In-n-Out, and Lynsi. These parts were disappointing, especially considering how much I enjoy part one. Fans of In-n-Out may appreciate these details but most readers can stop once events reach 1990.
November 17, 2022
Head-wrecking drama. Awesome story though.
May 17, 2013
Perman's 352 page account of the sixty-one year old INO empire is a fascinating re-telling of how it used to be in the United States before the corporate chains took over and turned the restaurant industry to sewage. Harkening back to the halcyon days of the post WWII 1950s in So Cal, when a mom N pop shop still had a snowball's hope in Hades of selling a superior product based on craftsmanship and customer service instead of sludge and 'tude, Perman presents an historically notable story that should be documented in the Smithsonian Institute. Had Harry & Esther Snyder attempted the same business in 2009 as they did in 1948, their dreams would have died an immediate death.
While I enjoyed reading Perman's book, I do think that she should not have avoided glossing over the family's legal squabbles, particularly the part about sole hamburger heir Lynsi Martinez's not so secretive attempts to oust Granny Snyder from the company in 2006 while the matriarch was still alive. If you believe the business journals, evidently Martinez and her bumbling brother-in-law, Mark Taylor, have plans to take the family owned company to IPO and otherwise sell out the brand to the national market. Case in point: Firing Mr. Boyd and removing him as co-trustee. Personally, I have no doubt that once Ms. Martinez hits her 30th birthday, thereby acquiring 100% control of the company, that her stewardship will be the downfall of In and Out Burger and everything it stands for.
While I enjoyed reading Perman's book, I do think that she should not have avoided glossing over the family's legal squabbles, particularly the part about sole hamburger heir Lynsi Martinez's not so secretive attempts to oust Granny Snyder from the company in 2006 while the matriarch was still alive. If you believe the business journals, evidently Martinez and her bumbling brother-in-law, Mark Taylor, have plans to take the family owned company to IPO and otherwise sell out the brand to the national market. Case in point: Firing Mr. Boyd and removing him as co-trustee. Personally, I have no doubt that once Ms. Martinez hits her 30th birthday, thereby acquiring 100% control of the company, that her stewardship will be the downfall of In and Out Burger and everything it stands for.
December 3, 2011
I have to admit I grew up in Southern California and did not realize how much a part of my life a simple hamburger chain would be until I spent more of my life out of California than in it.
For someone who knows a lot about in-n-out this book filled in a lot of holes and cleared up a lot of the mystery about how it all started and why it has not spread nationwide.
I will admit after now living here in Colorado for 3 years and pining away for in-n-out to come to my new home (they have since arrived in Texas) I longed for them to open a location here.
After reading this book I'm torn and don't know if I want that any longer. The book details the slow emergence as a wider chain and does a great comparison of the growth of in-n-out compared to the McDonalds and Burger Kings of the world. It also details the relationship between in-n-out, carl's jr., and even sizzler.
The book explains the decision making to stay small, expand slow, and do it right. If one should ever open here I will be one of the first in line, however until that day I will remain one of the devoted fans referred to in this book that makes it his first meal when he gets off the plane and the last one before leaving Los Angeles. I loved this book almost as much as a 3x3 animal style with animal style fries and a shake.
For someone who knows a lot about in-n-out this book filled in a lot of holes and cleared up a lot of the mystery about how it all started and why it has not spread nationwide.
I will admit after now living here in Colorado for 3 years and pining away for in-n-out to come to my new home (they have since arrived in Texas) I longed for them to open a location here.
After reading this book I'm torn and don't know if I want that any longer. The book details the slow emergence as a wider chain and does a great comparison of the growth of in-n-out compared to the McDonalds and Burger Kings of the world. It also details the relationship between in-n-out, carl's jr., and even sizzler.
The book explains the decision making to stay small, expand slow, and do it right. If one should ever open here I will be one of the first in line, however until that day I will remain one of the devoted fans referred to in this book that makes it his first meal when he gets off the plane and the last one before leaving Los Angeles. I loved this book almost as much as a 3x3 animal style with animal style fries and a shake.
August 1, 2009
If you have never had an In-N-Out burger, you just wouldn't understand!!
And if you have never had an In-N-Out burger you are missing out!!--(they do have vegetarian options--consult their secret menu on their website)
The book is pretty good not only in giving a history of the chain, but also of the development of fast food post WWII and also a brief history of the development of the LA region.
The first half of the book is especially entertaining describing In-N-Out's cult status even among Hollywood elites, as well as the development of fast food --(ie the banker who agreed to give another loan to teh 3x failed San Bernadino businessmen--saying I think that those MacDonald's brothers may have something this time!).
But the book occassionally gets to bogged down in the early history of the Snyder family and the later chapters about the feuding brothers, law suits is somewhat interseting but never rises to the level of burger version of Dallas or Dynasty that the author is clearly going for.
Still not a bad read and TRY IN-N-OUT--YOU WON'T BE SORRY!!
And if you have never had an In-N-Out burger you are missing out!!--(they do have vegetarian options--consult their secret menu on their website)
The book is pretty good not only in giving a history of the chain, but also of the development of fast food post WWII and also a brief history of the development of the LA region.
The first half of the book is especially entertaining describing In-N-Out's cult status even among Hollywood elites, as well as the development of fast food --(ie the banker who agreed to give another loan to teh 3x failed San Bernadino businessmen--saying I think that those MacDonald's brothers may have something this time!).
But the book occassionally gets to bogged down in the early history of the Snyder family and the later chapters about the feuding brothers, law suits is somewhat interseting but never rises to the level of burger version of Dallas or Dynasty that the author is clearly going for.
Still not a bad read and TRY IN-N-OUT--YOU WON'T BE SORRY!!
August 26, 2011
In-N-Out is America in a burger chain, and as a New Yorker, I have been craving it constantly ever since I last traveled to Cali. Perman has written a book that creates equal parts craving and disgust, pride and shame in the fast food industry as a whole. (For example, hearing how Kroc cut costs and quality with McD's literally had me sick to my stomach.)
The Snyder empire in particular becomes something of a trilogy of Shakespearean drama. Comedy and tragedy blend together to form quite the gripping narrative, one that I think would make for a great HBO or Showtime series (even if In-N-Out itself isn't named). Perman handles this story very well, even if there are some extremely dry and boring sections sprinkled throughout the narrative.
One thing's for sure -- there were no shortages of hunger while reading this. I had to stop and cook up a burger once or twice during my time with the book!
The Snyder empire in particular becomes something of a trilogy of Shakespearean drama. Comedy and tragedy blend together to form quite the gripping narrative, one that I think would make for a great HBO or Showtime series (even if In-N-Out itself isn't named). Perman handles this story very well, even if there are some extremely dry and boring sections sprinkled throughout the narrative.
One thing's for sure -- there were no shortages of hunger while reading this. I had to stop and cook up a burger once or twice during my time with the book!
January 2, 2023
I've eaten countless In-N-Out burgers over the years so I'm surprised how little I previously knew about the chain. In this book, Stacy Perman recounts the development of In-N-Out in exacting detail commencing with the original Snyders in the 1940s. The origin story of this California 'institution' is filled with twists and turns and for those seeking them, cautionary tales. Conversely, the success of the firm over time demonstrates the power of keeping it simple, staying within your circle of competence, growing at a reasonable pace while eschewing debt, and maintaining complete ownership of a wonderful enterprise (everyone wanted a piece). I'd recommend the book to burger fans but bear in mind that some of the financial details/terms presented in the book were clearly inaccurate and overall it could have been a bit more succinct.
June 5, 2009
An amazingly researched book. Perman not only gives a rich account of the history of In-N-Out, as well as the founders, but she provides context of the time in which In-N-Out was founded. It is almost a history of burger joints and fast food in Southern California.
Given that the company did not cooperate with Perman, she did an excellent job finding alternate sources to fill in the gaps - of which there were many due to the Snyder family's disdain for publicity.
Esther and Harry Snyder seem to have been an incredible couple that created a successful restaurant chain based on deeply held values. Which made so much of the company's history heartbreaking. I only hope the company manages to maintain the values that make it my favorite burger joint.
Given that the company did not cooperate with Perman, she did an excellent job finding alternate sources to fill in the gaps - of which there were many due to the Snyder family's disdain for publicity.
Esther and Harry Snyder seem to have been an incredible couple that created a successful restaurant chain based on deeply held values. Which made so much of the company's history heartbreaking. I only hope the company manages to maintain the values that make it my favorite burger joint.
August 21, 2009
Just finished tonight. It was a good book to give you a factual public researched look inside a phenomenally successful rag to riches story of the famous burger company. You see the start to finish of the building of a strong --no nonsense fast food icon burger ( of which i am a member of the cult) along with the ups and downs of a family and its successes --love--and certainly tragedies as well--
What would have made Perman's book riveting--and rise to a star or two better-- would have been if she had gained access to the Snyder family for insight --but who refused from start to finish -- too bad -- so we will have to stay with average rating until Perman or someone else can report the between the lines story--
What would have made Perman's book riveting--and rise to a star or two better-- would have been if she had gained access to the Snyder family for insight --but who refused from start to finish -- too bad -- so we will have to stay with average rating until Perman or someone else can report the between the lines story--
July 3, 2013
I really enjoyed this book. It was a really easy read, maybe because I really want to know about how my family's favorite burger joint came to be. However, I was very surprised how much leadership insight I got from how the founders and their children ran the business. Botton line, they were people of principle.
Now about the burgers, I remember my first In-N-Out burger, it was when I turned sixteen, and it was in San Jose, Calif. After that every other burger I've had I compare to In-N-Out. So far none comes close!
Now about the burgers, I remember my first In-N-Out burger, it was when I turned sixteen, and it was in San Jose, Calif. After that every other burger I've had I compare to In-N-Out. So far none comes close!
June 9, 2009
Interesting journalistic view of In-N-Out Burger.
July 18, 2009
OK, I will admit that until I read this book I had never eaten at In-N-Out. But I went and I really enjoyed the food. Especially the fries. Hope the current generation doesn't change anything.
March 5, 2015
This fascinating look at the Snyder family and the burger chain Harry and Esther started also gives insights into '50s culture and the fast-food industry through the story of In-N-Out.
April 24, 2023
RICK “SHAQ” GOLDSTEIN SAYS: “QUALITY, CLEANLINESS, AND SERVICE!”
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This is the life story of Harry and Esther Snyder and their family… and their one of a kind AMERICAN-SUCCESS-STORY IN-N-OUT-BURGER. The reader is taken from the Snyder’s humble family beginnings… their falling in love… both their military service… the birth of their children… and their personal doggedness that led from one small fast food burger shop… to the current “cult-classic” chain that numbers over two-hundred locations. And it all started with Harry’s mantra… do just one thing and be the best at it… and his entire system was based on three simple words: “QUALITY, CLEANLINESS, AND SERVICE”. The author’s exhaustive research pays off in spades as this is not only a tale of the amazing growth and success of “IN-N-OUT-BURGER”… but an insider’s look… right from the middle of the action in the unparalleled escalation of the fast food culture in the United States from 1948 to the present. The Snyder’s were not only right there with the birth of McDonald’s, Burger King, Carl’s Jr., etc. but In-N-Out beat them at their own game in the local market place that In-N-Out competed with them in. In fact even though they competed in the same area as Carl Karcher the owner of Carl’s Jr. … they were lifelong friends to the day they died.
As the rest of the industry spent every waking moment and dollar on lowering costs… whether through automation… or figuring out how many different ways they can freeze meat and potatoes… Harry refused to worry about lowering costs… he worried about “everything”… and I mean “everything”… being fresh. Only fresh meat… only fresh potatoes that they peeled and cooked themselves… every single day. They made their own buns… and made their own “secret sauce”… and they never spent money on advertising (not until the next generation of Snyder’s… and then only minimally.)… because they didn’t have to. The unbridled love of a meal from In-N-Out Burger… was passed from customers to their relatives… from relatives… to friends… from friends to mere acquaintances… like sharing a secret treasure. Lines of customers would wrap around the block and cause traffic jams. As they grew Harry got his own butcher to actually prepare the meat that came directly from a farm. Harry took care of the product and Esther handled the bookkeeping. Harry built a reputation with all his suppliers that his word was his bond. He never pressured them for better prices… he just let them know if he needed their help in a crisis they better be there. He inspected every truck of potatoes and meat. One bad potato and the whole truck was sent away. I can personally vouch for the Snyder’s integrity that the author writes about, because in the mid 1970’s I was the sales manager for a computer company in Los Angeles that sold In-N-Out Burger a computer system to handle their burgeoning accounting needs. They were very happy with our system and wrote us a letter of recommendation on their “famous” In-N-Out-Burger letterhead. We put it in a nice frame in the lobby of our Wilshire Blvd. showroom so every potential customer that came to our office for a demonstration could read how we helped automate this unbelievable fast food hamburger company that was literally taking Southern California by storm.
As In-N-Out grew there were always rumors that they were going to sell the company to a conglomerate or go public but that was never the case. They also were only interested in very slow controlled growth. The Snyder’s were always very private and kept things close to the vest. After Harry died… the younger son Rich took over and did a tremendous job. Unfortunately Rich died early in a plane crash and the older brother Guy who battled drugs took over and subsequently lost his fight with those demons. Esther’s will and trust were changed so only a blood heir could inherit her stock… and there was only one such heir… Guy’s young daughter Lynsi Snyder Martinez… who was not yet an adult. Regrettably… an ugly legal battle broke out between the trustees and Lynsi… and a company that kept family business private for over forty-years… was exposed through the media in ways that they had totally avoided through two prior generations.
Just as important as their unique “always-fresh” product is to In-N-Out Burger’s storybook success… is the way they always treated their employees like family. In fact Harry and Esther never let anyone call them employees… and they would literally interrupt you in the middle of a sentence and tell you “THEY ARE NOT EMPLOYEES… THEY’RE ASSOCIATES!”
This is an absolutely engrossing story that weaves together an All-American-family… business… fast-food-mania… tragedy and success… and I am glad I dealt with this wonderful family personally… and I’m also glad I read this book… and even though I live in Northern California now… there is an In-N-Out Burger seven-tenths of a mile from my front door.
----------------------------------------------------------------------------
This is the life story of Harry and Esther Snyder and their family… and their one of a kind AMERICAN-SUCCESS-STORY IN-N-OUT-BURGER. The reader is taken from the Snyder’s humble family beginnings… their falling in love… both their military service… the birth of their children… and their personal doggedness that led from one small fast food burger shop… to the current “cult-classic” chain that numbers over two-hundred locations. And it all started with Harry’s mantra… do just one thing and be the best at it… and his entire system was based on three simple words: “QUALITY, CLEANLINESS, AND SERVICE”. The author’s exhaustive research pays off in spades as this is not only a tale of the amazing growth and success of “IN-N-OUT-BURGER”… but an insider’s look… right from the middle of the action in the unparalleled escalation of the fast food culture in the United States from 1948 to the present. The Snyder’s were not only right there with the birth of McDonald’s, Burger King, Carl’s Jr., etc. but In-N-Out beat them at their own game in the local market place that In-N-Out competed with them in. In fact even though they competed in the same area as Carl Karcher the owner of Carl’s Jr. … they were lifelong friends to the day they died.
As the rest of the industry spent every waking moment and dollar on lowering costs… whether through automation… or figuring out how many different ways they can freeze meat and potatoes… Harry refused to worry about lowering costs… he worried about “everything”… and I mean “everything”… being fresh. Only fresh meat… only fresh potatoes that they peeled and cooked themselves… every single day. They made their own buns… and made their own “secret sauce”… and they never spent money on advertising (not until the next generation of Snyder’s… and then only minimally.)… because they didn’t have to. The unbridled love of a meal from In-N-Out Burger… was passed from customers to their relatives… from relatives… to friends… from friends to mere acquaintances… like sharing a secret treasure. Lines of customers would wrap around the block and cause traffic jams. As they grew Harry got his own butcher to actually prepare the meat that came directly from a farm. Harry took care of the product and Esther handled the bookkeeping. Harry built a reputation with all his suppliers that his word was his bond. He never pressured them for better prices… he just let them know if he needed their help in a crisis they better be there. He inspected every truck of potatoes and meat. One bad potato and the whole truck was sent away. I can personally vouch for the Snyder’s integrity that the author writes about, because in the mid 1970’s I was the sales manager for a computer company in Los Angeles that sold In-N-Out Burger a computer system to handle their burgeoning accounting needs. They were very happy with our system and wrote us a letter of recommendation on their “famous” In-N-Out-Burger letterhead. We put it in a nice frame in the lobby of our Wilshire Blvd. showroom so every potential customer that came to our office for a demonstration could read how we helped automate this unbelievable fast food hamburger company that was literally taking Southern California by storm.
As In-N-Out grew there were always rumors that they were going to sell the company to a conglomerate or go public but that was never the case. They also were only interested in very slow controlled growth. The Snyder’s were always very private and kept things close to the vest. After Harry died… the younger son Rich took over and did a tremendous job. Unfortunately Rich died early in a plane crash and the older brother Guy who battled drugs took over and subsequently lost his fight with those demons. Esther’s will and trust were changed so only a blood heir could inherit her stock… and there was only one such heir… Guy’s young daughter Lynsi Snyder Martinez… who was not yet an adult. Regrettably… an ugly legal battle broke out between the trustees and Lynsi… and a company that kept family business private for over forty-years… was exposed through the media in ways that they had totally avoided through two prior generations.
Just as important as their unique “always-fresh” product is to In-N-Out Burger’s storybook success… is the way they always treated their employees like family. In fact Harry and Esther never let anyone call them employees… and they would literally interrupt you in the middle of a sentence and tell you “THEY ARE NOT EMPLOYEES… THEY’RE ASSOCIATES!”
This is an absolutely engrossing story that weaves together an All-American-family… business… fast-food-mania… tragedy and success… and I am glad I dealt with this wonderful family personally… and I’m also glad I read this book… and even though I live in Northern California now… there is an In-N-Out Burger seven-tenths of a mile from my front door.
December 30, 2019
A most fascinating book. A good family with a hard work ethic started it. Two sons, one a daredevil (Guy) and the younger a responsible conservative business-minded person (Rich). Great history of the times when the fast food business in America took off (1950, 60s). I enjoyed the CA history, as well — In particular, the history of Forest Lawn cemetery parks chain, begun by Hubert Eaton. This is where the founder of In N Out, Harry Snyder, is buried. He died in December 1976. Book Includes a black and white picture section.
Son Rich Snyder, who became president after his father died, eventually became a Christian. The cups at In N Out have Bible verses on them. Chapter 14 tells about his conversion, around 41%.
Footnotes not integrated into the text and begin around 80%
A fascinating history of this wildly popular CA hamburger chain and the family who started it. The matriarch outlived her husband and her two children, both sons, leaving a granddaughter as the sole heir to the multi-million dollar company.
Overall, a decent family who cared about their community and participated in charitable activities. By all indications, a conservative Christian family who uses Bible verses on their cups and wrappers at the hamburger place. The oldest son’s injury in his 20s started a lifelong addiction to opioids pain meds which he fought all his life and which eventually took his life. The youngest son had most of the control of the company after their founding father died at age 63? Esther, his wife, outlived them all. She died at 84. I think both sons died in their 40s?
As soon the company’s two heirs died off, the wealthy company then became a power grab. Esther was still in control but not able physically or mentally to do anything. Then, the lawsuits started and it got pretty sordid. The book ends here, with the sole heir granddaughter Lynsi taking charge of the company. I would like to know how the company stands now, in her hands and if she has remained true to the founder’s vision to not grow the company beyond what quality would allow. Founder Harry Snyder never wanted to have a store beyond easy reach of his fresh (never frozen) burger suppliers. He looked at employees as family and paid more than any of the other fast food places.
Son Rich Snyder, who became president after his father died, eventually became a Christian. The cups at In N Out have Bible verses on them. Chapter 14 tells about his conversion, around 41%.
Footnotes not integrated into the text and begin around 80%
A fascinating history of this wildly popular CA hamburger chain and the family who started it. The matriarch outlived her husband and her two children, both sons, leaving a granddaughter as the sole heir to the multi-million dollar company.
Overall, a decent family who cared about their community and participated in charitable activities. By all indications, a conservative Christian family who uses Bible verses on their cups and wrappers at the hamburger place. The oldest son’s injury in his 20s started a lifelong addiction to opioids pain meds which he fought all his life and which eventually took his life. The youngest son had most of the control of the company after their founding father died at age 63? Esther, his wife, outlived them all. She died at 84. I think both sons died in their 40s?
As soon the company’s two heirs died off, the wealthy company then became a power grab. Esther was still in control but not able physically or mentally to do anything. Then, the lawsuits started and it got pretty sordid. The book ends here, with the sole heir granddaughter Lynsi taking charge of the company. I would like to know how the company stands now, in her hands and if she has remained true to the founder’s vision to not grow the company beyond what quality would allow. Founder Harry Snyder never wanted to have a store beyond easy reach of his fresh (never frozen) burger suppliers. He looked at employees as family and paid more than any of the other fast food places.
August 16, 2024
Fun little read. I greatly enjoyed hearing about In-N-Out. Especially good when you’re going through a phase of making lots of delicious burgers at home.
The first part is really cool, about how post-WW2 tons of fast food shacks opened up all over the place. The administration decided to stop investing in public transport and build interstate highways instead, making America a car-obsessed nation. Harry Snyder took advantage of this by making an amazingly high-quality burger shack with a very efficient drive-through.
They remain family-owned and private to this day. The focus is still on the highest quality. They control the entire supply chain. The beef is minced in-house. Potatoes, tomatoes, lettuce are cut and peeled fresh in-house every day. The buns are baked the same day, too. Nothing is ever frozen.
In-N-Out basically did the exact opposite of the rest of the fast food industry — instead of franchising, lowering quality and expanding their menus in an endless search for more revenue, they kept the menu the same, the quality uncompromisingly high, and they managed to do this by not franchising and expanding very slowly, which allowed them to keep a very tight control on all processes in every store.
They remain localized to a few states only so that their internal distribution network can serve fresh ingredients to every single store every day. It’s amazing that they managed to maintain this over 3 generations of Snyders and over a time span of almost 80 years (since 1948).
3-star Michelin chefs revere the place for its quality and simplicity. What one other “fast food” burger chain that can claim this?
The book was a bit repetitive, going over and over on how much the fans adore the chain, how the chain doesn’t do any advertising, and what lines its new restaurant openings inevitably draw. But I guess it’s okay because it’s true! Can’t wait to eat In-N-Out again!
PS: the In-N-Out spread recipe (it’s not in the book):
* 120 grams (½ cup) mayonnaise
* 60 grams (¼ cup) ketchup
* 30 grams (2 tablespoons) sweet pickle relish
* 4 grams (1 teaspoon) sugar
* I used 3 grams (3/4 tsp) maple syrup instead (it's sweeter than sugar)
* 5 grams (1 teaspoon) distilled white vinegar
DELICIOUS!
The first part is really cool, about how post-WW2 tons of fast food shacks opened up all over the place. The administration decided to stop investing in public transport and build interstate highways instead, making America a car-obsessed nation. Harry Snyder took advantage of this by making an amazingly high-quality burger shack with a very efficient drive-through.
They remain family-owned and private to this day. The focus is still on the highest quality. They control the entire supply chain. The beef is minced in-house. Potatoes, tomatoes, lettuce are cut and peeled fresh in-house every day. The buns are baked the same day, too. Nothing is ever frozen.
In-N-Out basically did the exact opposite of the rest of the fast food industry — instead of franchising, lowering quality and expanding their menus in an endless search for more revenue, they kept the menu the same, the quality uncompromisingly high, and they managed to do this by not franchising and expanding very slowly, which allowed them to keep a very tight control on all processes in every store.
They remain localized to a few states only so that their internal distribution network can serve fresh ingredients to every single store every day. It’s amazing that they managed to maintain this over 3 generations of Snyders and over a time span of almost 80 years (since 1948).
3-star Michelin chefs revere the place for its quality and simplicity. What one other “fast food” burger chain that can claim this?
The book was a bit repetitive, going over and over on how much the fans adore the chain, how the chain doesn’t do any advertising, and what lines its new restaurant openings inevitably draw. But I guess it’s okay because it’s true! Can’t wait to eat In-N-Out again!
PS: the In-N-Out spread recipe (it’s not in the book):
* 120 grams (½ cup) mayonnaise
* 60 grams (¼ cup) ketchup
* 30 grams (2 tablespoons) sweet pickle relish
* 4 grams (1 teaspoon) sugar
* I used 3 grams (3/4 tsp) maple syrup instead (it's sweeter than sugar)
* 5 grams (1 teaspoon) distilled white vinegar
DELICIOUS!
December 22, 2017
I listened to the audio book and it was not what I was expecting. This book is more a history of the Snyder family and how they got started selling hamburgers and started the In-N-Out chain it's much more a personal account of the family, it's history, secretiveness, tragedies, and the airing of it's dirty laundry.
I was expecting and hoping for more of a business type book, e.g. we kept the company private, this is why, this is our growth strategy or expansion strategy, and this is how we achieved our following and cult like status. While some of these questions are answered many are not.
The book does address the secret menu and how it formed and some of the meaning behind it and divulges that the secret menu is available online too.
While I love In-N-Out burger after reading this book I don't love it so much given the family turmoil and I have a hard time recommending this as a read. Raising the Bar by Gary Clif is a much better book.
I was expecting and hoping for more of a business type book, e.g. we kept the company private, this is why, this is our growth strategy or expansion strategy, and this is how we achieved our following and cult like status. While some of these questions are answered many are not.
The book does address the secret menu and how it formed and some of the meaning behind it and divulges that the secret menu is available online too.
While I love In-N-Out burger after reading this book I don't love it so much given the family turmoil and I have a hard time recommending this as a read. Raising the Bar by Gary Clif is a much better book.
June 7, 2021
Living in Texas I've had a few In-N-Out burgers but not many. (The Texas dispute is Whataburger or In-N-Out, and I'd take In-N-Out any day of the week.) This book is 11 years old so much more to the story. The chain has spread far eastward since publication.
It's an interesting read about the cult burger chain but much is repeated--example the location of store #1 in Baldwin Park. The book also goes back and forth in time which is somewhat confusing.
My heart really went out to Esther Snyder, co-founder of the chain with her husband, as she endured so much tragedy after a long life of hard work.
Mostly I'm hungry for a burger and plan to look up the secret menu on the internet.
I got the book because I saw it listed in two or more important business books to read within just a few days. After reading I'm not sure I'd include it in that type of list; however, it was a good train read.
It's an interesting read about the cult burger chain but much is repeated--example the location of store #1 in Baldwin Park. The book also goes back and forth in time which is somewhat confusing.
My heart really went out to Esther Snyder, co-founder of the chain with her husband, as she endured so much tragedy after a long life of hard work.
Mostly I'm hungry for a burger and plan to look up the secret menu on the internet.
I got the book because I saw it listed in two or more important business books to read within just a few days. After reading I'm not sure I'd include it in that type of list; however, it was a good train read.
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